Hi, I’m Isabella Rocha.
UX Designer. Multi-Award Winner.
Personal Portfolio
Website Project – 2021
I set out to create my portfolfio to showcase my projects, work experience as well my research, UX, UI and Design skills. You are experiencing it right now!
PWRDLY Funnel Re-design
Funnels Project – 2024
I enhanced the PWRDLY funnel with tailored design and key features, significantly increasing membership sign ups through UX design methodologies. Live link – https://pwrdly.com
Familia BRG Event Brand Design
IBM Brand Design – 2025
The goal was to design a vibrant and authentic brand identity for Familia BRG’s Voices of Tech event, celebrating Latino and Hispanic contributions to the tech industry.
MiVox Issue Analysis + Solution
IBM (Mock Project) – 2024
In a team, I addressed root causes of code issues in the MiVox project to improve quality and efficiency, enhancing my consulting and stakeholder management skills in a simulated IBM course scenario.
Vodafone AI Demo
Research/AI Project – 2023 – PASSWORD PROTECTED
I used IBM’s AI engine, Sidekick, to analyse Vodafone’s key pain points with public data and created an intelligent assistant to ask targeted questions, gaining insights for improvement.
HSBC AI Demo
Research/AI Project – 2024 – PASSWORD PROTECTED
I used IBM’s AI engine, Sidekick, to demo three different use cases tailored to HSBC needs. I created a teaser video to send to client and presentation for the live demo.
Part 1 - Clinical Trials Recruitment
IBM Project – 2022 – PASSWORD PROTECTED
I worked with designers on a project to identify issues with the current volunteer recruitment process, making it more efficient.
Part 2 - Website Modernisation
IBM Project – 2023 – PASSWORD PROTECTED
We then designed a website using research from PART 1 improving the volunteer recruitment process.
Healthcare App Information Architecture Redesign
IBM Project – 2023 – PASSWORD PROTECTED
The app has been growing organically for 5 years and now contains over 30 distinct services.We improved the user experience by reevaluating and redesigning the App’s information architecture.
Designing Healthcare App Update Announcement
IBM Project – 2023 – PASSWORD PROTECTED
In this project, my primary responsibility was to devise a solution for effectively communicating new App updates. NOW LIVE for 33 Million users
Healthcare App Error Screens Redesign
IBM Project – 2024 – PASSWORD PROTECTED
The project aims to fix inconsistent error screens, improve user experience, and enhance app flows.
LifeSciences Gen AI Content Generation Platform
IBM Project – 2024 – PASSWORD PROTECTED
We worked on improving document creation by developing a content generation platform. This streamlined workflows and ensured consistency and efficiency.
AI Model Management Platform Design
IBM Project – 2024 – PASSWORD PROTECTED
We created a platform prototype to validate a use case and explore essential features when managing AI Models. We focused on identifying and optimising common tasks.
Leading Accessibility and Inclusive Design Initiatives
IBM Project – 2024 – PASSWORD PROTECTED
I led accessibility reviews and delivered an impactful workshop on accessible design, demonstrating expertise, adaptability, and strong organisational skills in creating inclusive user experiences.
AmplifyPlus Funnel Redesign
Funnels Project – 2024
I enhanced the AmplifyPlus funnel with tailored design and key features, significantly increasing demo and introductory bookings through UX design methodologies.
Green Bean Coffee App
IBM Mock Project – 2022
During my first 3 weeks as an IBM UX Design intern, I worked on a UX mock project called Green Bean Coffee. Despite their success with home delivery, they are losing business since they don’t have a digital offer. In need for an online service that reflects in-store experience.
My Revision Notes Shop
Etsy Shop – 2021
My revision notes iterations resulted in desktop and mobile PDF versions which went on sale on Etsy due to their popularity in my school.
Sea Pollution Solution
I am the code – 2018
Looking at the UN Sustainable Development goals at Unilever through the “I am the code” programme. I worked in a group to ideate, prototype and pitch our solution to one of the UN Sustainable Development goals.
Capgemini Media Presence
Capgemini CSD – 2021
Part of my Capgemini work experience, I did research on Capgemini’s media presence to gain greater knowledge and provide recommendations to increase positive comments and online presence.
Large International Airport
Capgemini CSD – 2021
This project, which was a part of my Capgemini work experience, involved finding a means to boost sales at the airport. The project includes Research, Interviews, Journey Mapping, Ideation and recommendations report. In order to improve retail revenue, we presented to the client our idea (the mobile app AirBuddy).
Attracting positive feedback.
