AmplifyPlus Funnel Design

Project goal

The primary goal of this project was to enhance the funnel of Amplify Plus to increase the brand’s eminence and conversion rates among personal trainers. The project aimed to achieve this by incorporating a personal trainer aesthetic design, utilising brand colors, and showcasing key platform features to drive demo and introductory bookings.

What I did

– Design Enhancements to aesthetic resonating with personal trainers.

– Incorporated the brand’s colours to maintain consistency and reinforce brand identity.

– Highlighted key platform features in an intuitive manner, ensuring they are easily accessible and understandable to users.

– Strategically placed calls-to-action (CTAs) to encourage visitors to book demos and introductory sessions.

– Developed engaging and informative content that addresses the needs and interests of personal trainers.

– Designed content with strong focus on driving conversions, emphasising the benefits of the platform and encouraging sign-ups.

– Working with devs to build the funnel.

– Testing funnel on different devices.

Outcome

The project resulted in increased brand eminence and a significant rise in demo and introductory bookings among personal trainers. NOW LIVE!

The detail

Research Competitors

Conducted a thorough analysis of competitor websites to identify industry standards, successful design elements, and best funnel strategy to increase conversion.

Above: Competitor research

Above: Funnel strategy

Wireframing

Created wireframes incorporating more detailed elements, focusing on the placement of branding, features and CTA’s. Ensured wireframes were user friendly and aligned with the project goals.

Prototyping

I worked with the client to create a series of iterations on the design. I then produced a final prototype to simulate the website with all the complete visuals, including colour schemes, fonts, images and interactive elements. This ensured that the design was perfect before implementation. This reduced the risk of redesigning during development.

Development Management + Testing the Funnel on Different Devices

The I had to coordinate with the development team to translate the high-fidelity designs into a functional website. Part of this was to have regular meetings to ensure alignment with the designs and conducting thorough testing across various devices (desktop, tablet, iphone and android) and browsers (safari and chrome) to ensure smooth navigation and functionality. Below are some issues I found when testing…

Images not showing

Background gradient incorrect

Green tag too large

Final designs

When launching I implemented SEO strategies to enhance visibility and attract more visitors to the website and continued to monitoring performance/user feedback for any necessary adjustments post-launch.