Event Design for the Familia Unida Voices of Tech Event
Project goal
The goal was to design a vibrant and authentic brand identity for Familia BRG’s Voices of Tech event, celebrating Latino and Hispanic contributions to the tech industry. The design aimed to reflect the warmth, pride, and creativity of the community while adhering to Familia’s global branding and IBM’s structured design guidelines.
What I did
– Designed a culturally inspired visual identity
– Developed a cohesive colour palette
– Created a range of assets
– Implemented accessibility principles
Outcome
The branding successfully brought together cultural authenticity and corporate structure, creating a professional yet vibrant experience. The design was highlighted as a key identifying factor of the event.
The detail
Reading IBM brand guidelines
Reading Familia Global brand guidelines
Iteration 1
Iteration 2 (Final)
