Pwrdly Funnel Design
Project goal
The primary goal of this project was to enhance Pwrdly’s website to elevate the brand’s prominence and improve conversion rates. This was achieved by bringing their vision to life through design, utilising brand colours, and showcasing key platform features.
What I did
– Design Enhancements.
– Incorporated the brand’s colours to maintain consistency and reinforce brand identity.
– Highlighted key platform features in an intuitive manner, ensuring they are easily accessible and understandable to users.
– Strategically placed calls-to-action (CTAs) to encourage visitors to sign-up.
– Developed engaging and informative content that addresses the needs and interests of users.
– Designed content with strong focus on driving conversions, emphasising the benefits of the platform and encouraging sign-ups.
– Working with devs to build the funnel.
– Testing funnel on different devices.
Outcome
The project resulted in increased brand eminence and a significant rise in sign-ups. Client exclaimed “Really good job @Isabella Rocha, thank you so much and very impressed with the fast turnaround! Star designer”
Live Funnel – https://pwrdly.com
The detail
Research Competitors
Conducted a thorough analysis of competitor websites to identify industry standards, successful design elements, and best funnel strategy to increase conversion.
Above: Competitor research
Above: Funnel strategy
Wireframing
Created wireframes incorporating more detailed elements, focusing on the placement of branding, features and CTA’s. Ensured wireframes were user friendly and aligned with the project goals.
Prototyping
I worked with the client to create a series of iterations on the design. I then produced a final prototype to simulate the website with all the complete visuals, including colour schemes, fonts, images and interactive elements. This ensured that the design was perfect before implementation. This reduced the risk of redesigning during development.
Before and after design
Final designs
Live Funnel – https://pwrdly.com
When launching I implemented SEO strategies to enhance visibility and attract more visitors to the website and continued to monitoring performance/user feedback for any necessary adjustments post-launch.
Testimonial & Feedback
